Sunday, 7 November 2010

Cresta - It's Frothy Man!

Cresta was a very popular drink in the 1970s. It was very fizzy but not in the same way as normal carbonated drinks. It was much smoother and when poured it had a fizzy head on top not unlike a pint of beer.

Like other organisations, Cresta approached television advertising as a crucial mechanism for talking to the world at large. Cresta was advertised by a cartoon polar bear who wore shades and had a New York accent! The bear’s catchphrase was, “It’s Frothy Man!”

In 1993 it was announced that Tesco was to remove the Cresta brand from its shelves due to the introduction of own-label products. This happened at a time when its sales curve had already taken a downturn.

For those who remember the ads here’s some links:


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